As most marketing executives and salespeople know, consumer preferences are notoriously ephemeral. In the past, companies have attempted to discourage customer defections through engineering “switching costs.” Such techniques might work in the short term, but they inspire resentment. CSR offers a way to preserve bonds and and to encourage new customers–and to do some good in the world at the same time.

Thank you for a great and timely post on the use of social media towards corporate responsibility. It’s about time that businesses sat up and became more pro-active about social and environmental issues, and also high time that they started learning to use the tools that technology provides, to connect with the stakeholders in their ecosystem. This also happens to be a cause I am working towards, and we need many more people to focus on these issues. I hope your post and your work in this area inspires your audiences towards action.

I came to your site through Mashable, where I first read your post. I am really impressed by your multi-dimensionality, your wide range of interests and talents, and the many facets of your personality – amazing!

Best wishes,
Hemant