What started as a highly addictive pastime for early adopters to alert their friends of their whereabouts and compete for virtual mayorship of their corner coffee shop, is steadily evolving into a global vehicle for individuals and businesses to garner social capital. With tech evangelists and small businesses exploring the potential power of Foursquare and other location enabled services, it was only a matter of time before change makers in the non-profit and social enterprise ecosystem “checked-in” and began finding innovative methods to rally support for their causes.
See my full Mashable article here...
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